Types of Designer Thinking
A designer is someone who designs the shape or structure of an object before it’s even made, by carefully preparing detailed plans or drawings. In fact, any person who makes tangible or intangible items, goods, processes, systems, laws, systems, games, images, services, or concepts can be called a designer. A designer can be in the architectural field; in the industrial area; in marketing; in the advertising business; or in the manufacturing area. A lot of designers are also found in the service areas, such as sales, engineering, and management. In the last few years, computer graphic design, motion picture artistry, and interactive technology have gained a lot of popularity among those involved with designing.
Designers are engaged in producing and conceptualizing works which help in promoting ideas and products to a larger market. The creative process of designers entails coming up with unique ideas or designs, which are attractive, inventive, and appealing to clients. The main objectives of designers are to create designs that are technically accurate but which are capable of expressing or conveying a particular message to their intended audience. Usually, designers work on projects independently, but sometimes they may be employed by different companies, or they may even work for one firm on a freelance basis.
One type of designer usually works on consumer products, such as food packages, food containers, cosmetic products, medical devices, and educational and training materials. In other cases, the person could focus on industrial design, which involves coming up with plans or designs for industrial machinery or equipment. Graphic design, photo editing, and typography are all included in the realm of industrial design. A motion graphics designer also specializes in creating motion graphics for advertising and marketing purposes.
User experience is another aspect of designer work that incorporates aesthetic considerations. Many designers spend time determining what user experience means to a client, what would make the most pleasant experience, what would persuade a user to purchase the product, and what should go into a product in order to maximize its usefulness and efficiency. Sometimes, designers will collaborate with marketing or product development departments to figure out how to interpret a brand’s or a product’s benefits in a manner that is most appealing to the target group of consumers. For example, a health and wellness product design team might collaborate with a nutritionist or a medical professional to determine how best to explain the benefits of certain vitamins or herbs to potential buyers. Designers may work in product development, helping product manufacturers develop advertisements or marketing campaigns, or they may work directly with clients to help them conceptualize and design their products.
Interaction design refers to the art of determining how people will respond to a certain piece of art or a certain design. Interaction designers often work in marketing or advertising departments, defining the message a brand or company wants to convey through its visual design. An interaction designer might work in television productions, helping to define the visuals and the story lines in which their shows will be told. Some interaction designers work on video games, helping to create the interfaces for characters in the games.
The field of graphic design is one of the most diverse, as it requires an incredible amount of knowledge, training and expertise. The different types of graphic design are typically separated by the medium in which they were designed. For example, print designs are usually separated into traditional (e.g., brochures, books, magazines, newspaper) and non-traditional (e.g., screen-scraping websites, illustrations, motion graphics). Web designers typically specialize in web development, while print designers usually focus on publication design. In addition, some designers dabble in media design, defining the aesthetics of the images that will be printed in publications. Design thinking is definitely not limited to only one medium, and many designers find that they have many different types of skills and knowledge that they can apply to a wide variety of different industries and situations.